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MRC Global Inc.

2011 Annual Report

Xenn produced an inaugural report for MRC that briefly acknowledged their history, but quickly moved on to help the reader truly understand the size, reach and power of the company. They needed to let their customers, the market and potential investors know who they are now and where they are going. We developed a very forward-looking approach directed at customers and investors featuring bold statements about MRC’s relevance and contribution to customer success. Marketing was always a part of the plan so it was more than just an investor communication. However, playing off the company’s expertise in PVF (Pipes, Valves and Fittings) products, we created a graphic device, Positive Value Factors (PVFs) highlighting facts that made MRC attractive to potential investors.