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Newpark Resources

2009 Annual Report

With a levelheaded attitude and a balanced approach to business, Newpark met 2009 head on. They needed to let their investors know that they had made and executed some hard cost-cutting decisions, while tempering them with international expansion and technological advances that left them well positioned for the future. An economic use of space and a plainly written direct message reassure shareholders that Newpark is on the job and has its priorities straight. Simply styled transparent graphs added to the credibility of the report.