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Newpark Resources

2011 Online Annual Report

The company wanted to demonstrate Newpark’s expanding global network’s reach and presence, which had been increasing dramatically through acquisition and organic growth. Xenn conceived a photographic theme of Building Bridges to communicate Newpark’s expansion and success. Backed up with location photography of company employees from Houston to Italy to New Zealand, the visual impact of the report was clear and on target. Additionally, incorporating a foldout, full-spread graphic timeline illustrated how Newpark’s long-term strategy dovetailed with its global expansion.

 

Related projects: Newpark Resources