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Newpark Resources 2012 Annual Report

& Online Annual Report

Our task was to explain how the company’s long-term strategy was working, even while results were fairly even. Technology continued to be a major focus and the company’s guiding principles remained intact. Xenn created a narrative that detailed how Newpark’s principles drive solutions for their customers and ultimately their own success. Visual representation of a job, from the initial idea and planning stages, through implementation and results, reinforced Newpark’s steady progress.