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Newpark Resources

2010 Annual Report

2010 was a turnaround year for Newpark, leaving them able to tout strong fundamentals of technology, customer service and financial strength. Their message to investors was clear: we’re leading the pack with a successful and award-winning technological innovation, and a first place ranking among our peers for customer service. The report needed to express this confident position. Striking full-page images and large type created an upbeat, positive look and feel as the backdrop for Newpark’s message. The copy was concise and carefully edited to keep the focus on the basics that the company was getting right.