Sysco Corporation
Brand Development, Interactive, Advertising, Internal Communications
Sysco came to Xenn with a perception problem. The marketplace saw them as giant trucks delivering large quantities of mediocre food. The reality was Sysco is a leader in quality, green initiatives, farm-to-table and other positive movements. Xenn has helped to tell this story on many fronts, developing a new logo and rebranding all communications from web to ads to videos.
Sysco came to Xenn with a perception problem. The marketplace saw them as giant trucks delivering large quantities of mediocre food. The reality was Sysco is a leader in quality, green initiatives, farm-to-table and other positive movements. Xenn has helped to tell this story on many fronts, developing a new logo and rebranding all communications from web to ads to videos.
